If you are aiming for a profitable ranking in the World Wide Web, hiring a Vancouver SEO Consultant to increase your visibility in organic search results could be the best option for you to take. Understanding how promotions work in the cyberspace could be very challenging most especially to newbies in the field. Moreover, trying the different methods without knowing exactly which would best suit your marketing needs may just bring more expenses on your part.
Having someone who has definite strategies in mind can help your business in many ways. Ranking in major search engines like Google is very important. Once a website is created, it has to be optimized so that it will be able to serve the marketing and sales purpose that it was intended for.
At Maynard Marketing we know the expertise of an SEO Consultant can have your website well-optimized for it to be more visible to the search engines and your target market as well with high quality relevant content. For one thing, we utilize proprietary SEO strategies for all our clients’ websites.
These may include posting of well-optimized web content, use of media releases, social media marketing and other traffic-producing measures. Perhaps, you already have an existing website even before you hired us as your marketing specialist. The first thing we will do then is to analyze the current status of your website and identify parts of it that need improvement.
If you have dabbled in online advertising you know that this can be a reliable way to generate new customers for your business. However, there is a dirty little secret and I’m going to reveal it to you here. Even if your Ad budget is 1 Million dollars with Google Adwords all of the advertisements only get about 10 – 15% of the clicks! That’s right.
Regardless of your Ad budget all of the advertisers split 10 – 15% of the traffic, leads, customers and sales generated! If that is the case, who do you think gets the other 85 – 90 % of the business?
If you guessed the organic listings you are correct. An organic listing is all of the non-paid listings that rank naturally. And of that 85 – 90% at least 40% of the traffic goes to the top organic search results recognized by the Google Map listings.
This is, with the help of a Vancouver SEO consultant, where your business needs to be (and incidentally what we specialize in). So what are some of the key elements of ranking in Maps you need to be aware of:
The first thing that always needs to be addressed is all elements related to your on page optimization of both your Google my business listing and website.
While anyone can slap up a listing or basic site this does not mean that your content is properly optimized so that the search engines will deem your site to be a high quality authority listing and website or understand what it is you would like to rank for and who you are targeting in the way of customers.
Get this part wrong and nothing else you do will work. When trying to rank your sites and map listings you are essentially in a dog race – and the website is the dog. So, just having one is a good start, but it won’t win the race particularly if there is something wrong with the dog (website).
This is why you need the services of a professional Vancouver SEO Consultant to ensure you are well optimized, your site is mobile friendly, has an SSL and is secure with https and prepared for your inevitable rankings increase.
Functionality is another important factor that any business website must have. Internet users prefer websites that are easy-to-navigate as they generally want to get the information they need fast. On the part of the business owners, websites must be easy-to-use. They will come in handy when additional pages are needed for the promotion of additional products and better communication of sales messages.
Second to navigation, the ability to attract the right market must be scrutinized. If your website lacks that, a Vancouver SEO Consultant can give you guided approaches on this. Having the right target market is the foundation of an effective set of marketing tactics. This is because every move you take will give you targeted results. Additionally, you will have the power to win over your competition with your objective measures.
For a Vancouver SEO consultant, this is the second stage after your on page optimization. There are a myriad of strategies and ideas surrounding off age optimization, many of which range from bad to useless to dangerous.
If you get this part wrong it will short circuit all the good you did with your on page elements. Some of the better strategies would include putting out targeted high quality authority rich media releases about your business that provide high quality relevant citations to your Google my business listing and backlinks to your website.
A related strategy would be Guest posts, blog comments as well as genuine social signals and other citations and links back to your business from relevant sources across the internet and in your local area. While you could take the list I just provided and try to go it alone, this is much like trying to do your own dental work, you could technically buy all of the equipment and read up on the subject and see how you do, but most people prefer not to do this for two important reasons 1) massive pain 2) questionable results…
The Bottom Line:
Whether your business is new or established in the digital marketing world, it’s beneficial to hire a reliable Vancouver SEO Consultant with proper experience. With our skills in understanding the search engine algorithms and the ranking system, we can lift your business website from the last pages of the search results to the top spots on the first page and in Google Maps. Contact us now if you need to market your business. We have qualified SEO consultants who can take your business to the next level.
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